Manulife Financial LPGA Classic
Event Experience Research & Visitor Insights
Challenge
The Manulife LPGA Classic ran between 2012 to 2017. The event brought in between 330,000 to 350,000 attendees over the course of the six-year period. The event organizers wanted to better understand visitor experiences, spending patterns, and opportunities to strengthen the tournament’s tourism impact.
My Role
Led a team responsible for collecting visitor experience data throughout the event, ensuring high-quality information was gathered consistently and professionally.
Responsibilities included:
- Leading and coordinating survey assistants
- Collecting visitor experience data
- Gathering tourism spending information
- Maintaining data quality throughout the event
- Supporting post-event analysis
Impact
Common Ground Insights provided essential on-the-ground services at the event in 2014 and 2015. The findings helped organizers better understand visitor behaviours and experiences while contributing valuable insights that informed future event and tourism planning in Waterloo Region.
SydFIT Health Centre Events
Volunteer Coordination & Event Experience
Challenge
SydFIT Health Centre hosts multiple annual boxing events requiring coordinated volunteers, smooth event operations, and meaningful feedback from attendees, fighters, vendors, and volunteers. These Boxing Ontario-sanctioned events routinely draw between 150 – 250 fans. They are typically sold-out events.
My Role
Working alongside Syd Vanderpool and the operations team to strengthen event delivery before, during, and after each event.
Responsibilities include:
- Project management for four sanctioned events
- Volunteer recruitment and coordination
- Scheduling and communication
- On-site volunteer leadership
- Vendor communications
- Post-event feedback collection
Impact
- Support more than 40 volunteers
- Helped build and strengthen the volunteer team
- Gathered participant feedback to support continuous improvement across future events
Common Ground Insights provides the practical systems to achieve smooth operations for this event team.
